Philosophy

Atlas intention is to become the reference point for wine relatex activities, from education to tasting events and business wine based events organization, with specific focus towards higher market segments, either in terms of commercial value off proposed wines and in terms of ideal targeted clients.

Overall, all offered activities and events have the common aim of guarantee the most captivating experience, in a pleasant environment, giving the feeling of exlusivity and tailor made project.

Despite a wide thematic offer of events, Milan lack of a real reference point in this market, considered an authority thanks to aspects such as professional skills, wide of offers, international view and frequency of events. ATLAS aims to fill this gap with a highly valuable network of collaboration.

ATLAS targets two different categories of clients: corporate, offering wine based team building and professional education, and consumer, with a wide range of activities (primarily education and tasting experiences). Ideally targeted client is 25-56 years old, either female or male, with university education level or similar, medium-high spending power, well used to travel and open minded.

Passion, enthusiasm, knowledge. All are essential tools in education of any subject, but them alone cannot guarantee the successful outcome of a course. The WSET Education Training Program is an additional module, limited to those willing to become a qualified educator for WSET courses, based on psyco-pedagogical aspects and relies on as much rigorous assessment criteria as per WSET Diploma exams to grant this qualification.

For the majority of people the sommelier diploma is an arrival point when studying wine whereas, for others, is a starting point. Wide and reliable knowledge basis are required in order to pass the challenging final exam but, above all, are essential to get ready for further wider and deeper studies.